Ask yourself this question: Why are you in business?
The simple answer is to make money!
Let me ask you another question: How well do you know your customers?
I'm not talking about a customer who comes into your store frequently or a client you've been working with for a couple of years.
Do you know your customer demographics? Which content resonates with your customers? Do you know how long it takes for a customer to make a purchase?
Google Analytics - a FREE tool - can help you uncover data between the interaction of your website and customers!
Interested in google analytics training --> click here