Better Data = Better Customer Engagement

Google Analytics (GA) is a powerful tool, that if used correctly can help you, as a small business owner understand how to better use data to serve your customers.

Google Analytics data is critical to the customer journey

Smart Insight's provides 6 ways get better through customizing GA reports:

  • Exclude data;

  • Include data;

  • Change data;

  • Search & replace data;

  • Set up an advanced filter

Read more and tell me your thoughts in the comment section. How has GA helped you discover new data to gain better customer insight?

#googleanalytics #data #customerexperience

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