Every organization should have clearly defined business objectives when setting up google analytics for your website. This is where organizations ask themselves “What are we trying to accomplish?” For example, a business objective for Nike is to generate more revenue during the first quarter in sneaker sales. For non-revenue companies, a business objective could be increasing general awareness about the organization or educating visitors about a particular issue, set of issues, or campaign.
Once a company develops its business objectives, key performance indicators are identified. The purpose of the KPIs is to track big-picture success rates across the business objectives. Monitoring communication channels will help gauge overall progress toward an organization’s mission goals. KPIs also will be a crucial method of identifying campaign weaknesses.
As you begin to identify your organization's KPIs, here's list of 10 metrics you should consider:
1. Total Visits
2. New Sessions
3. Traffic (Referral, Direct, Organic)
4. Bounce Rate
5. Conversion Rate
8. Avg. Session Duration
9. Top Landing Pages
10. Keyword Search