• Ashley Shuler

Do-Gooders need Analytics too!


If you thought that google analytics is strictly for eCommerce businesses, THINK AGAIN!!!

Nonprofit organizations and non-eCommerce businesses such consulting firms, museums, advocacy organizations, and local government organizations should implement google analytics into their strategic plan.

Why is it necessary for nonprofit and non-eCommerce businesses to have google analytics?

I'm glad you asked that question.

Before I answer, it is important to ask this question first:

What is the purpose of your website?

  • Is it to bring awareness to an issue?

  • Are you promoting an event?

  • Are you seeking to raise money?

It maybe one, both, or all three of these answers. Once you understand the organizational whys, you can build your strategic plan, which should include google analytics.

As we mentioned in our last blog post, KPIs ( Key Performance Indicators) refer to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals.

Here is a list of KPIs nonprofits and nonCommerce organizations should consider:

Keywords: Branded and Non branded

Social Media Interactions

Content (top/least performing pages)

Visits (as it relates to pageviews and bounce rate)

Most Exited Pages

Traffic Sources (especially referrals)

For more insight into how to use analytics with non-eCommerce website, check out this article by LunaMetrics.


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