Why Email? Why Now? - Brand Awareness (Part 1)


The Trends & Things Blog is designed to not only inform but demonstrate how you can utilize google analytics, email marketing, and other marketing strategies to amplify your business goals. In this blog series, I will uncover 3 reasons why email is critical to building your brand, how email can save you $$$, and how you can increase customer engagement. Today we will discuss brand awareness.

First let's dive into some stats about emailing marketing:

Did you know…..

  1. Mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type. (Source: eMailmonday)

  2. 74% of marketers say targeted personalization increases customer engagement. (Source: eConsultancy)

  3. Personalized emails deliver 6x higher transaction rates (Source: Marketing Sherpa).

  4. Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (Source: Campaign Monitor)

Think about which notifications you check in the morning:

  • Facebook

  • Instagram

  • Email

  • Snapchat

  • Twitter

  • Bank Alerts

If you're like me, a busy working professional, you are spending your morning commute to work checking email, scrolling through your Facebook feed, and reading the latest on politics, policy, and pop-culture.

Think about it, how many emails do you receive per day (work and personal)?

What do these emails have in common? They are vying for your attention. Your inbox is full of excitement from company updates, new products, sales, tools, & career advice, and networking events. Essentially, each email is promoting their brand.

Brand Awareness is one of the three reason why email is critical to the success of small business owners, entrepreneurs, and nonprofits.

Some may argue that email, unlike social media, is a personal communication channel where you can build a relationship with your customers. Whether you want to market your new product, raise money for a social cause, promote an event, or provide expertise on a subject, email is an essential communication platform to promote your brand.

The bottom line is that companies not only want you to notice them, but they want to convert you into a customer.

You can't convert a customer by solely sending an email into their inbox. It is important that your brand tell a story to a customer. Strategy is a critical piece of building your customer base. Email marketing is both art and science. Make your emails personal, offer free trials or tools, engage your potential customers by listening to their needs through surveys or on social media. Build a relationship. Overtime, your brand will resonate with the right customer to buy your product.

Stay tuned for part 2 - Cost Effectiveness!

#emailmarketing #askash #brandawareness

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