Anatomy of an Email (Part 3: Optimization)


Let's continue to explore the anatomy of an email. This week we will focus on email optimization.

What exactly is email optimization? Email Optimization is the process of creating (or optimizing) your email for your intended audience. Bottom Line: You want your reader to have an engaging experience when reading your email.

Why is this important?

80% of internet users own a smartphone. (Smart Insights)

Over 50% of smartphone users grab their smartphone immediately after waking up. (ExpressPigeon, 2014)

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.

Email Optimization is a process. It is about understanding key behaviors and interactions with your email.

Follow these best practices when creating your own email marketing strategy:

Do you have any tips on email optimization? Share this post online and get in the conversation.


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