Anatomy of an Email (Part 4: Content Marketing)


Content Marketing is the final topic in our blog series: Anatomy of an Email.

In this blog, you'll learn about the definition of content marketing, its benefits, and content marketing examples. Check out the Content Marketing 101 explainer video here.

Upfront: Your message will not resonate with your audience if you don't have great content.

So what is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Additionally, content marketing incorporates storytelling to convey a connection between your organization and your audience, customers, members, or clients.

What Content Marketing Is Not:

Content Marketing is related TO but is different from:

  • Native advertising

  • Branded content

  • Product marketing

  • Traditional marketing

  • Social media

  • SEO

  • Inbound marketing

  • Public relations

  • Influencer marketing

(Source: Content Marketing Institute)

Let's dive into content marketing benefits:

  • Provides consistent value to your audience

  • Drives traffic to your website

  • Increases targeted audience engagement

  • Increase marketing sales

  • Establishes credibility

  • Higher SEO visibility through blog links in search engines (google, bing, yahoo!)

  • More referral traffic (gain partners in your industry through referrals to your site)

  • More social media followers

  • Increased productivity for you and your team

Now that you know the definition of content marketing and its benefits, there is one looming question: What EXACTLY does content marketing look like?

Remember, content marketing focuses on creating content that resonates with your clients, customers, or members needs. If you are promoting a program, event, or selling a product, you can take one piece of content and transform it into many different forms of content.

Examples of Content Marketing:

  • Blogging

  • eNewsletters

  • Infographics

  • In-person events

  • Podcasts

  • Print magazines

  • Video

  • Web content

  • Webinars

  • White Papers

So What Now?

It's time to collaborate!

Are you are small business owner with limited time in need of a content marketing strategy? Are you planning an event and looking for ways to creatively attract attendees? Perhaps, you are launching a new product and looking use many content streams. If this is you, email me at strategy@ashleyshuler.com to set up your 1:1 session. Pricing starts at $75.

#contentmarketing #anatomyofanemail

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